Where did the name Wildtype come from?

Our brand is named after "wild type," a common biology term for "the phenotype of the typical form of a species as it occurs in nature." In layman’s terms, a “wild type” is just the natural state of a gene, unchanged by genetic modification or mutation. For example, the “wild type” form of a banana looks very different from the typical bananas we eat today because they’ve been selected and bred over thousands of years to look and taste a certain way.

The name Wildtype is an homage to our salmon cells, the source material for our cultivated salmon.