Insights
News and views from the Wildtype team
May2023 Education
The centuries-long erosion of California's wild salmon
For nearly 200 years, Pacific salmon have suffered a one-sided war of attrition. Unsurprisingly, they’re losing.Faced with record population lows, officials banned salmon fishing in California and much of Oregon last month. In 1995, over one…
Dec2023
Keystone: a series where we explore what else is at stake if we lose wild salmon.The salmon in our poké bowls and the leaping, silvery fish we see in National Geographic pictures, narrowly twisting past the jaws of a grizzly, almost seem like…
Education
Dec2022
Wildtype is on a mission to create the cleanest, most sustainable seafood on the planet. So, why did we just partner with The Conservation Fund to help protect the world’s largest wild salmon run? Part of the answer goes way back to 2016 when we…
Announcement
Nov2022
We set out on a mission six years ago to create the cleanest, most sustainable seafood on earth. But why do we need a new way of making seafood? For starters, global seafood consumption is expected to increase 23 million tons annually by 2030. To…
Announcement
Press
Wildtype stories
in the news
It tasted exactly like conventional sushi-grade salmon (which arguably isn't the case with many plant-based alternatives)
Some populations of coho salmon — the species Wildtype is cultivating — are threatened or endangered.
Salmon is one of the most popular fish in the US, but farming it can cause all kinds of environmental problems.
Links
What we’re reading about the food industry
01
With the fish numbers at historic lows, scientists, chefs and others are asking whether we should be eating them anymore, and what it means for the future of all wild salmon.
02
In California, dams constructed along various rivers have disrupted traditional salmon runs and are one reason the species has been in decline for decades. And, as climate change makes everything hotter, including the rivers, salmon spawning sites are at risk.